Kylie Doyle

Client: Australia Post
Agency: Hogarth
Director: Adam Finney
Producer: Jake Brennan
DOP: Brendan Barnes Creative Creative Lead: Sasha ODriscoll

A transformative journey with Australia Post, as I aim to humanize the brand and shift the focus from trucks and parcels to the people behind the service, highlighting its comprehensive reach and unifying role in Australian communities through a compelling branded documentary approach.

The campaign successfully crafted five diverse character-led short-form documentaries, garnering 1.6 million YouTube views, 887k TV impressions, and a 97% completion rate. The branded-documentary format resonated with audiences and transformed Australia Post's connection with them through true, values-driven stories, ultimately serving as a benchmark for future content.